Online readers got a leg up today on print readers, as we had an unusual incident last night right before press time. Having just finished putting a page on the press with an article on the fine job Brandon firefighters did putting out a 2 p.m. blaze at 2335 Franklin Ave (Route 7), we were dismayed to hear an alarm call on the scanner for what was clearly a major fire at the same address.
We updated the print story as best as we were able on very limited resources, but then ran with a full online version of the nighttime fire, which finished what the afternoon one had started. We would have covered it the same in the predigital era, but just couldn't have updated the information in a timely way.
Thanks to reporter Cristina Kumka for going back to the fire scene a second time, to photographer Vyto Starinskas for getting a video shot, edited and up, and to Crystal Lewis, our morning web person, who makes sure the online version is as fresh as possible. Great work, everybody.
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