MONTPELIER — Bo Muller-Moore, the Eat More Kale guy, has a Kickstarter.com pledge campaign to raise $75,000 so he can make a documentary about his battle with Chick-fil-A.
The chicken sandwich company is demanding that he "forever cease and desist" printing his "Eat More Kale" t-shirts and stickers. According to Chick-fil-A, "Eat More Kale" t-shirts are infringing on their "Eat Mor Chikin" slogan.
Chick-fil-A lawyers, Muller-Moore said, "want to confiscate my website, my t-shirt biz and art."
But is he going to cease and desist?
"Like hell," he writes on his Kickstarter.com page. "I've decided to fight.
"Of course, I might not win — the odds are against me. All over the country 'trademark bullies,' large corporations that bully small businesses over alleged claims of trademark infringement, are legally harassing small businesses and wearing them down with repeated lawsuits and appeals. In the face of overwhelming legal bills, most small businesses just give up."
Obviously, his documentary, if created, will be titled "A Defiant Dude."
As of Feb. 27, so far Muller-Moore has raised $11,835 from 238 backers. He has until March 25 to raise the rest of the $75,000.
To learn more about the documentary, visit Muller-Moore's Kickstarter.com page here.
I've wrote about this fight with Chick-fil-A back in December here.