Published 11/13/08
"The arts embody the American spirit of self-definition. Our nation's
creativity has filled the world's libraries, museums, recital halls,
movie houses and marketplaces with works of genius. To remain
competitive in the global economy, America needs to reinvigorate the
kind of creativity and innovation that has made this country great."
These
words introduce Barack Obama and Joe Biden's official platform in
support of the arts and, though eclipsed during the campaign by other
issues such as the war, the economy and health care, their stance on
this topic will affect artists, art administrators and art lovers
around the country for years to come.
The absence of meaningful
discussion of the arts or arts education in both candidates' stump
speeches did have me concerned, however. I consider the empirical
nurturing and presence of creative achievement to be core evidence of a
healthy society, right up there with crucial social services, a strong
financial infrastructure, high-caliber education, accessible health
care and, contrary to Sarah Palin's sensibilities, a robust national
network of committed community organizers.
Arts organizations
strive to stay the course regardless of who's occupying the White House
and, here in Vermont, one group has navigated the winds of political
change with clear vision and a steady hand throughout the tenure of
nine presidents.
The Vermont Arts Council was established 44
years ago in response to a federal law intended to funnel arts funding
to every state and it was an opportunity that a handful of astute local
movers and shakers wanted to harness as efficaciously as possible.
Alex
Aldrich, who has been the executive director of the council since 1996,
recently reflected on the evolution of this remarkable organization
which serves as a comprehensive resource for artists, arts
organizations and art advocates throughout the state.
"We
started in anticipation of the federal law that created National
Endowment for the Arts," he explains. "Judge Bill Billings of
Woodstock, his wife Polly and a few other very sharp, forward-thinking
people said 'If they're going to create this law that will give us
state funds, let's not wait until it happens and have the governor
decide who gets funded', which is what happened in all other states
with the possible exception of New York."
"In Vermont," Aldrich
continues, "the VCA was created in the fall of 1964 and the following
spring Judge Billings, who at the time was speaker of the House,
introduced legislation in the very late hours of the last day (of the
session) designating this new entity known as the Vermont Arts Council
to be the official recipient of state and federal funds. As a result of
that brilliant piece of legislative maneuvering, we've always enjoyed
complete independence from political influence."
The VAC has
since served as the only nonprofit state arts agency in the country,
integrating private and public arts resources and objectives into one
cohesive effort. Through its mission — "to advance and preserve the
arts at the center of Vermont communities" — the VAC offers everything
from professional development and technical guidance for artists and
grant opportunities for individuals, schools and nonprofits to key
partnerships with municipal and community entities that foster arts
education, exhibitions, appreciation and awareness throughout the state.
With
its 2009 fiscal budget slated at $2.04 million, comprised of federal,
state and private funding, the VAC has always served a distinguished
constituency by upholding consistent criteria in all of its programs
and services.
When I asked about the VAC's giving guidelines,
Aldrich described the review process. "Over the years, we haven't given
the public or the government reason to scrutinize our work because we
have a standard process of grant review by peer panelists which our
board then reviews. Everything's done by the book."
He went on
to reflect on the evolution of the VAC in relation to the changing
political landscape over the years, echoing the organization's own
expansive perspective and enduring aim to maintain its original ideals
and intentions.
"What's interesting is that we went along like
this for about 25 or 30 years and then into that horrible period of
time, at the end of the Reagan era and the beginning of Bush and then
going into Clinton era, when the culture wars heated up.
"Our
country lost the culture wars," continues Aldrich, "and what was sad
about that is that we lost an unfair amount of trust on part of the
general public. We realized we needed to get his back on track, so we
asked 'Why are the arts important?' 'Who benefits from an investment of
tax dollars into the arts?' And we began to come up with a whole new
language around the public value of and participation in the arts, far
more than simply funding things that are entertaining."
When one
considers that just a few years ago in the midst of G.W.'s two terms as
president, Pat Buchanan declared that it's "time for Congress, in this
culture war, to lead, follow or get out of the way," it's reassuring to
know that people like Aldrich are asking these vital questions.
With
regard to how support for the arts shifts from administration to
administration, Aldrich offered a genuinely fair and balanced view. "I
do find it's more about who's in Congress. It really does take both
Congress and the administration to step up to the plate to improve
what's going on in the art world. And that's how it should be, how our
republic is supposed to function."
"Politics and art are
completely connected," he avows. "Every now and then we have to pick a
new Vermont poet laureate and when we were investing Grace Paley — one
of the most visible poets with an arrest record for being anti-war — in
February of 2003, a month before we attacked Iraq, I was very grateful
that Gov. Douglas allowed her to be nominated. He said artists disagree
with the artistic opinions of politicians about as often as politicians
disagree with the political opinions of artists."
"For both artists and politicians, their livelihood is all about communicating. We're basically in the same business."
Aldrich
recalled a well-known anecdote from the annals of World War II about
Winston Churchill's finance minister suggesting that, in order to
better support the war effort, they should cut funding for the arts and
Churchill is said to have responded with something along the lines of
"Good god, what are we fighting for if not that?"
"Art is
important because it builds community," Aldrich attests. "Our art
community is a huge part of what draws people to move to Vermont, to
settle down and raise their children here. It's a certain indefinable
quality of life issue that the arts bring to the table and that can be
found nowhere else. If you don't have the arts going on you're going to
have a hard time making people stop and think "I'd really love to live
here'."
With a robust laugh he concludes, "I've been on that rant for at least 25 years."
As
far as new presidential administrations go and whether promises made
during campaigning come to fruition, opinions vary widely.
Avant-garde
writer and social critic William Burroughs once said, "Artists, to my
mind, are the real architects of change, and not the political
legislators who implement change after the fact."
To this I
would add that, in between the artist as instigator and the politician
as implementer is the arts administrator as propeller, facilitator,
defender and all around champion of the creative spirit in all of us.
When
it comes to Obama and Biden's intentions to improve the state of the
arts in this country, the audacity of my hope is that they're able to
be true to their words despite the immense pressures of other issues
that typically receive far more ink, sound bytes and discussion.
Fortunately,
there are people like Aldrich and his staff who, with diligence and
determination, manage to stay the course regardless of who's at the
national helm.
Online: vermontartscouncil.org
Annie: annieguyoncommunications.com
Tis better to shop Main Street: A holiday pitch for our local creative economy
In our current economic spiral and with the holidays upon us, it is human nature to gravitate toward the discounts, clearance sales and brand name bargains that populate the papers, airwaves and ether. Hip ads on TV, pithy jingles on the radio, coupons in the dailies and pulsating banner ads online all beckon us to save, save, save yet spend, spend, spend.
With the recent focus on big business blunders and Wall Street woes, however, I’ve begun to question just where our gelt is going and who, specifically, it supports. While I understand that the economy suffers when consumers stop consuming, I look around my own community and consider the plight of struggling sole proprietorships long before worrying about the big boys. I look at the painters, potters, poets, novelists, musicians, photographers, woodworkers, jewelers and other artisans who make a high-quality original works of art but who do not have massive marketing budgets to help sell their wares. I think of farmers who choose to keep their enterprises small and organic in support of the localvore philosophy.
I also marvel at the tenacity and spirit of these folks who could easily abandon their chilly studios for well-heated mega-stores, give up their understaffed shops and go work for a brand name competitor or trade their agricultural ideals for more lucrative crop management. That they choose to stay the course in the face of encroaching corporations is beyond commendable — it’s why we live here and why a day of supporting the economy in our historic downtowns is remarkably pleasant, pragmatic and community-building, if not soul-nourishing.
Still, I’m no saint. About once a year I give in to time and budgetary constraints and stock up on various staples in mass quantities at mega-retailers, all the while tsk-tsking my momentary failure to support small retailers the way I usually do. By the time I’ve made my purchase, whether it’s through an online purveyor of every houseware known to man or in a vast indoor city of avenues lined with oversized cleaning products gleaming beneath a fluorescent sky, I feel just a little bit unclean.
Commercial Goliaths are everywhere you look and, when it comes to warm and fuzzy packaging, it’s hard not to be intoxicated by the marketing machine and buy in, literally and figuratively, to well-crafted ad campaigns. The sorry truth of it is that, between economizing and our easily seduced psyches, at this time of year it’s hard not to get in the car or open a browser and head straight for the most obvious options.
Heck, every year I equip my kids for Vermont winters with “Made in Vietnam” outerwear, ordered from catalogue companies that have brilliantly managed to transform the cultural symbology of a down-home, homespun, rural lifestyle into multibillion dollar industries.
“Experience marketing,” as it’s known in the advertising world, has been part of the retail industry for a couple of decades now and it’s awfully hard to be impervious to its multisensorial charms. Coffee chains surround the customer with carefully chosen aesthetics, music and smells while clothing stores are furnished with enticing leather chairs, exotic plants and chic travel photography. It’s all beautifully staged and makes shopping slightly less tedious, I suppose, but the faux-congeniality that usually goes with the retail chain experience is what kills it for me.
Downtowns in New England offer something that no perfectly appointed brand boutique or bulk bargain mother ship can: a true feeling of participation, belonging and connection. When I head to Bellows Falls to do my errands — choose a bouquet at Halladay’s Florist, buy a new novel at Village Square Booksellers, stock up on light bulbs at J & H Hardware or pick up a CD at Bull’s Eye Music — merchants know me, they know my kids and they impart a feeling of comfort and familiarity that no amount of ersatz-atmosphere or über-selection can replace.
Sure, I could go to the nearby multinational warehouse store to pick up some pens and have a hundred choices but when I go to Snow & Lear office supply on the square, the value is more than just the pens. There’s Nancy, the ever-cheery clerk who will order anything I need and usually knows what it is before I do, most of the time the price is better than the competition and there’s parking right out front. Nothing can compete with that, nor the cute cartoons she clips and tapes to the counter or the paper clock hanging in the door that shows when she’ll be back from lunch.
Talk about experience marketing. This region has it oozing from every warmly lit storefront, jumbled window display and wry proprietor’s grin and it ain’t manufactured and it isn’t the result of millions of dollars of demographic research by suits in big offices. It’s just embedded in the character of the people who make our small towns and villages so unique.
At this time of year my gratitude for local merchants is especially great, whether it’s toy stores or galleries, bath shops or bakeries, and as I look at my list of holiday gifts to buy, I map out routes through nearby vintage downtowns, knowing that I’ll not only very likely find everything I need but I’ll be supporting the region as well.
My favorite thing to get for loved ones is, of course, art and Vermont is a goldmine of one-of-a-kind gifts that were made by hand by people who live and work in our communities. There are purveyors of locally made original items throughout the state, some focusing solely on Vermont artists, while others offer work by craftspeople from around New England.
One of my regular stops is Vermont Artisan Designs, in Brattleboro, where more than 6,000 square feet of space showcases paintings, glassware, jewelry, bowls, furniture and other assorted gifts, 75 percent of which are made in Vermont, with most of the remaining items from the surrounding region. Having opened 40 years ago, the store is testament to the vision and diligence of people like Suzy and Greg Worden, who have owned it for the past two decades and who are committed to supporting the work of high-caliber artists with the store, the fine art gallery upstairs and their online business, Buyvermontart.com.
Greg Worden reckons that, with prices starting at $5 and going into the thousands, it’s a great place for all holiday shoppers wanting to support their local craftspeople. “What we’re trying to do is maintain quality for the same price-point,” he explained recently, “so when you get something from here and see the paper it’s wrapped in, it’s something that everybody can feel good about.”
This type of one-stop shopping from an expansive collection of original works in a broad range of media also satisfies that urban/suburban experience that’s somewhat rare in rural areas. “It used to be a department store,” Worden attests, “so we’ve reclaimed that, in a way.”
There are numerous retail stores in the area offering a similarly pragmatic approach to supporting the creative economy, including Maplewing Artisans in Bellows Falls, the Jelly Bean Tree in Saxtons River, Frog Hollow Craft Center and the Artists Guild in Manchester, Gallery 103 in Chester and the Bennington Arts Guild, to name just a few. And don’t forget Vermont-grown, homemade foodstuffs that can’t be found anywhere else.
Give neighborhood arts and crafts merchants a look this year and ye shall come to holiday parties bearing beautiful gifts that will be loved by the receiver while simultaneously injecting much-needed fuel into our local creative economy. Be assured, too, that original art does not have to be expensive, as Worden will attest.
“Pewter pocket angels are the size of a quarter and they start at $5. You can even carry a pocket Buddha with you.”
Ah, the gift of serenity in the season of shopping. I’ll put that at the top of my list.
Annie: annieguyoncommunications.com
Posted at 11:07 AM in Art, Books, Culture, Holidays & Celebrations, Music, Personal Opinion, Social Commentary | Permalink | Comments (0) | TrackBack (0)