In our current economic spiral and with the holidays upon us, it is human nature to gravitate toward the discounts, clearance sales and brand name bargains that populate the papers, airwaves and ether. Hip ads on TV, pithy jingles on the radio, coupons in the dailies and pulsating banner ads online all beckon us to save, save, save yet spend, spend, spend.
With the recent focus on big business blunders and Wall Street woes, however, I’ve begun to question just where our gelt is going and who, specifically, it supports. While I understand that the economy suffers when consumers stop consuming, I look around my own community and consider the plight of struggling sole proprietorships long before worrying about the big boys. I look at the painters, potters, poets, novelists, musicians, photographers, woodworkers, jewelers and other artisans who make a high-quality original works of art but who do not have massive marketing budgets to help sell their wares. I think of farmers who choose to keep their enterprises small and organic in support of the localvore philosophy.
I also marvel at the tenacity and spirit of these folks who could easily abandon their chilly studios for well-heated mega-stores, give up their understaffed shops and go work for a brand name competitor or trade their agricultural ideals for more lucrative crop management. That they choose to stay the course in the face of encroaching corporations is beyond commendable — it’s why we live here and why a day of supporting the economy in our historic downtowns is remarkably pleasant, pragmatic and community-building, if not soul-nourishing.
Still, I’m no saint. About once a year I give in to time and budgetary constraints and stock up on various staples in mass quantities at mega-retailers, all the while tsk-tsking my momentary failure to support small retailers the way I usually do. By the time I’ve made my purchase, whether it’s through an online purveyor of every houseware known to man or in a vast indoor city of avenues lined with oversized cleaning products gleaming beneath a fluorescent sky, I feel just a little bit unclean.
Commercial Goliaths are everywhere you look and, when it comes to warm and fuzzy packaging, it’s hard not to be intoxicated by the marketing machine and buy in, literally and figuratively, to well-crafted ad campaigns. The sorry truth of it is that, between economizing and our easily seduced psyches, at this time of year it’s hard not to get in the car or open a browser and head straight for the most obvious options.
Heck, every year I equip my kids for Vermont winters with “Made in Vietnam” outerwear, ordered from catalogue companies that have brilliantly managed to transform the cultural symbology of a down-home, homespun, rural lifestyle into multibillion dollar industries.
“Experience marketing,” as it’s known in the advertising world, has been part of the retail industry for a couple of decades now and it’s awfully hard to be impervious to its multisensorial charms. Coffee chains surround the customer with carefully chosen aesthetics, music and smells while clothing stores are furnished with enticing leather chairs, exotic plants and chic travel photography. It’s all beautifully staged and makes shopping slightly less tedious, I suppose, but the faux-congeniality that usually goes with the retail chain experience is what kills it for me.
Downtowns in New England offer something that no perfectly appointed brand boutique or bulk bargain mother ship can: a true feeling of participation, belonging and connection. When I head to Bellows Falls to do my errands — choose a bouquet at Halladay’s Florist, buy a new novel at Village Square Booksellers, stock up on light bulbs at J & H Hardware or pick up a CD at Bull’s Eye Music — merchants know me, they know my kids and they impart a feeling of comfort and familiarity that no amount of ersatz-atmosphere or über-selection can replace.
Sure, I could go to the nearby multinational warehouse store to pick up some pens and have a hundred choices but when I go to Snow & Lear office supply on the square, the value is more than just the pens. There’s Nancy, the ever-cheery clerk who will order anything I need and usually knows what it is before I do, most of the time the price is better than the competition and there’s parking right out front. Nothing can compete with that, nor the cute cartoons she clips and tapes to the counter or the paper clock hanging in the door that shows when she’ll be back from lunch.
Talk about experience marketing. This region has it oozing from every warmly lit storefront, jumbled window display and wry proprietor’s grin and it ain’t manufactured and it isn’t the result of millions of dollars of demographic research by suits in big offices. It’s just embedded in the character of the people who make our small towns and villages so unique.
At this time of year my gratitude for local merchants is especially great, whether it’s toy stores or galleries, bath shops or bakeries, and as I look at my list of holiday gifts to buy, I map out routes through nearby vintage downtowns, knowing that I’ll not only very likely find everything I need but I’ll be supporting the region as well.
My favorite thing to get for loved ones is, of course, art and Vermont is a goldmine of one-of-a-kind gifts that were made by hand by people who live and work in our communities. There are purveyors of locally made original items throughout the state, some focusing solely on Vermont artists, while others offer work by craftspeople from around New England.
One of my regular stops is Vermont Artisan Designs, in Brattleboro, where more than 6,000 square feet of space showcases paintings, glassware, jewelry, bowls, furniture and other assorted gifts, 75 percent of which are made in Vermont, with most of the remaining items from the surrounding region. Having opened 40 years ago, the store is testament to the vision and diligence of people like Suzy and Greg Worden, who have owned it for the past two decades and who are committed to supporting the work of high-caliber artists with the store, the fine art gallery upstairs and their online business, Buyvermontart.com.
Greg Worden reckons that, with prices starting at $5 and going into the thousands, it’s a great place for all holiday shoppers wanting to support their local craftspeople. “What we’re trying to do is maintain quality for the same price-point,” he explained recently, “so when you get something from here and see the paper it’s wrapped in, it’s something that everybody can feel good about.”
This type of one-stop shopping from an expansive collection of original works in a broad range of media also satisfies that urban/suburban experience that’s somewhat rare in rural areas. “It used to be a department store,” Worden attests, “so we’ve reclaimed that, in a way.”
There are numerous retail stores in the area offering a similarly pragmatic approach to supporting the creative economy, including Maplewing Artisans in Bellows Falls, the Jelly Bean Tree in Saxtons River, Frog Hollow Craft Center and the Artists Guild in Manchester, Gallery 103 in Chester and the Bennington Arts Guild, to name just a few. And don’t forget Vermont-grown, homemade foodstuffs that can’t be found anywhere else.
Give neighborhood arts and crafts merchants a look this year and ye shall come to holiday parties bearing beautiful gifts that will be loved by the receiver while simultaneously injecting much-needed fuel into our local creative economy. Be assured, too, that original art does not have to be expensive, as Worden will attest.
“Pewter pocket angels are the size of a quarter and they start at $5. You can even carry a pocket Buddha with you.”
Ah, the gift of serenity in the season of shopping. I’ll put that at the top of my list.
Annie: annieguyoncommunications.com
Songs that unite past, present and future: Samirah Evans jazzes up weekend celebrations of Dr. King and the inauguration
Hope. Change. Possibility.
For a very long while, these words were largely missing from our collective lexicon in regards to the sociopolitical climate in this country and, since November, it's been clear that we were desperate to expand both our expectations and our vernacular.
One of the most eloquent and powerful indicators of any major shift in societal sensibilities is the arts. Artists not only record change but, by definition, they are agents of it as well, by virtue of the simple fact that they create. Painters realize the impossible with brushes and canvas. Writers conjure characters and situations with paper and ink. And musicians invent concepts and emotions with instruments and lyrics.
History has been documented by artists throughout the centuries and landmark moments, in particular, have provided inspiration for informative, galvanizing work that's filled museums, libraries and record stores with extraordinarily potent forms of creative expression.
So when jazz luminary Samirah Evans was asked by the good people at the Old Tavern at Grafton if she'd like to do a concert there this weekend and if she might have a particular concept for the show, it was a no-brainer like no other.
"'Do I have a concept?," she recalls thinking, "Yes, I have a concept!'"
With the show taking place a day before Martin Luther King, Jr. Day and two days prior to Barack Obama's inauguration to the United States presidency, Evans quickly came up with the perfect title — "A Vision Realized" — and began putting together a song list that would exemplify the values and vision shared by these remarkable men.
Speaking by phone in between rehearsing and hearing from colleagues eager to join in, Evans talks about her motivation behind organizing this momentous celebration.
Pointing out the connection between Obama's humanistic sensibilities and Dr. King's dream of a country where children would not be judged by the color of their skin but by the content of their character, she explains, "Most people think you can fight it out but MLK put his life on the line for what he believed."
"And now there's Obama's willingness to feel that dialogue can make a difference," she adds. "Regardless of whether he's black or white, it's his impeccable character that's important."
The concert will celebrate present-day triumphs as well as reflect on struggles in the past. With a song list that includes impassioned comments on the Civil Rights Movement, such as Nina Simone's "Mississippi Goddam" and Sam Cooke's "A Change Is Gonna Come," Evans has planned a concert that will give voice to the evolution of America's conscience on the issue of race up to the pivotal event that takes place on Tuesday.
"I want to sing songs that deal with social injustice and lead to the idea of hope and moving forward and possibility," says Evans. "Like 'Imagine' and 'Somewhere Over the Rainbow.' It's so hopeful: 'If birds can fly so can I.' You know, we shall overcome."
Having started her singing career when, fresh out of college, she took the stage at the legendary New Orleans Jazz and Heritage Festival (this woman seems to do everything big and bold), Evans went on to become an acclaimed fixture in the New Orleans jazz scene. She has toured Europe, Asia and North and South America, playing alongside greats like B.B. King, James Brown and Irma Thomas, and has two exhilarating CDs out, including the freshly pressed, deliciously melodic and profoundly moving, "My Little Bodhisattva."
Listen to one bar of a Samirah Evans tune and her great success and stature in the jazz world instantly makes sense. With phrasing that inventively sculpts each line, whether she's singing a familiar standard or one of her many original compositions, and a timbre that ranges from sonorous to silken to sandy, Evans imprints her endearingly buoyant charm and palpable emotional depth onto every tune. Add to it a Klieg-light smile, a ready laugh and the energy of a kid in a candy shop and her lives shows are enigmatic and invigorating.
Considering that she hails from a place known for its vibrant energy, soulful style and robust appetite for pure, unadulterated fun, jazz is the obvious medium for someone like Ms. Evans and we Vermonters should count our lucky stars she's brought that mojo to our fair state.
After Hurricane Katrina, Evans and her husband Chris Lenois moved to his native Brattleboro and she has been building a new and enthusiastic fan base here ever since. Having bestowed her exuberant presence upon numerous clubs in the region, last September Evans kicked off the Vermont Jazz Center's concert season with a sold-out evening that featured saxophone maestro Charles Neville. She is clearly on the same sort of trajectory she experienced in New Orleans, making this concert — which takes place in the White Church across from the Old Tavern in Grafton at 3 p.m. Sunday — even more of a coup for local jazz fans.
With a dynamic, intuitive band comprised of bassist George Kaye, Bob Wiener on drums, pianist Miro Sprague and Dia Silverstein playing sax, along with special guests including indie-folk songstress Lisa McCormick, gospel-soul singer Moonlight and singer/guitar duo Cindy and Greg Hellmann, this event will pack a powerful punch, both musically and politically.
One of the most controversial songs slated is "Strange Fruit," a poetically ominous account of an Indiana lynching written by Abel Meeropol and made famous by Billie Holiday who first performed it at the Greenwich Village venue, Café Society, in 1939. House rules there were that when Miss Holiday performed this tune, with which she always ended each set, the entire staff was to remain motionless and silent, in reverence for the gravity of its message. At Sunday's performance we all will be, unquestionably, similarly attentive, particularly considering the monumental symbology to be found in the strides and struggles that have brought this nation from those somber days of oppression and hatred to Tuesday's awe-inspiring, unparalleled event on the steps of the Capitol.
Amidst her immense reverence for the sociocultural hardship and endurance that her concert is honoring, Evans emphasizes that joy is at its core. "I'll be singing New Orleans classics and choice standards as well," she attests. "I want it to be a show where everyone is welcome, an all-inclusive celebration of King's legacy and Obama's inauguration. They're songs that will leave people feeling really full and energized."
Tickets are $10 for adults (kids under 12 free), are tax deductible and benefit the Windham Foundation's Grafton Fund, which supports cultural programs in the area.
On a personal note: Due to an increase in other journalistic commitments, Sover Scene will appear on an intermittent basis going forward. I encourage everyone to stay in touch via the archive blog and by reading this phenomenal paper, Vermont's oldest, most eloquent and fearless family-run daily.
Change is good and, as with Ms. Evans' concert on Sunday, I too celebrate what I predict is a new chapter of hope and possibility for everyone!
Online: www.samirahevans.com
www.oldtavern.com
Annie: annieguyoncommunications.com
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